Gamification was a quiz-type game implemented as a campaign in the Bank of Georgia's mobile banking app. Users began by creating a game lobby, which could be either solo or with friends (duo and trio teams). Over a 12-week period, participants received weekly tasks, comprised of 90% quizzes and 10% banking tasks. Upon completion of these tasks, users earned game coins that could be exchanged in the market for real gifts or saved for the Grand Final. In the Grand Final, all teams competed in a quiz game, with the team answering the questions the fastest winning the grand prize.